Q3 FY26 · Ended Sep 27, 2026 · View SEC filing
Fewer bars sold, at much higher prices
Prices rose about 11% and units fell about 10%, so sales grew only modestly while profit per bar jumped.
For investorsWhat has to hold for this margin to last?
For foundersCharging more without losing the customer
Gross profit rose 45.7% on 3.0% more sales, taking margin back near where it stood before last year's cost jump.
Confectionery's segment income exceeds total operating profit, mainly because corporate costs sit outside the segments and International lost money.
Selling, marketing and administrative spend grew about five times faster than sales, with the filing pointing to wider national brand campaigns.
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Business Lens describes Hershey Company from its own filings with the SEC. It is not a view on its shares, a target, or advice to buy, sell or hold anything; figures are as filed and may be restated by the company later. The filing is linked above.
